WRITTEN BY: GUEST CONTRIBUTOR - MAR• 05•12
Senior citizens are the fastest growing demographic on Facebook, and this doesn’t surprise me. Though I’m not a senior, I personally use social media tools for business, but also to keep up with past and present friends as well as my family. For seniors, using Facebook, has enabled them to get in touch with long lost friends and relatives, see pictures of grandchildren, and learn more about the brands and causes that mean something to them. But there’s more to social media than Facebook and more to senior citizen use than a few family pictures.
I think there’s this myth that anyone over 50 is technically inept, but I don’t believe this is true. Perhaps many seniors might not be as technically savvy as the younger generation but I don’t think all of them are clueless when it comes to laptops and gadgets. Indeed, my own mother who retired at 70 ,designed online courses for accountants and telecommuted for several years. She certainly had her geeky moments, or she wouldn’t have been able to compete with the younger co-workers. When my large family began keeping in touch via a private online family forum, my mother embraced the social network immediately. She also uses Skype to keep in touch with her kids and is thinking about looking into Facebook.
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