Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

Friday, June 6, 2014

Marketing Instagram Style: What Marketers Need to Know

Do you use Instagram for marketing?
Are you wondering how you can grow an Instagram following that will build your business?
To learn how Instagram can help you engage your audience, I interview Jenn Herman for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Jenn Herman, who blogs at Jenn’s Trends and is one of our top 10 social media blog winners for 2014. Her blog focuses on social media management. She’s author of the ebook, The Ultimate Beginner’s Guide to Instagram.

Thursday, May 29, 2014

Overlooked Social Media - Marketing For Senior Citizens

Though Madison Avenue largely forgets seniors in general, they are now a demographic grossly overlooked on social media.  Those 65 years and older are changing: they are living longer, are more active, and becoming increasingly literate online.
Not only does this age group have 47x the net worth of households headed by those 35 and older (according to AdAge), but they are now the fastest growing users of social media.  These days, they don’t just have an email account, but they are searching on Google GOOG -0.26%, browsing Facebook FB +0.5% newsfeeds, and watching YouTube—sometimes from their iPad.  According to the Pew Research Center’s Internet & American Life Project, “the 74-plus demographic is the fastest growing demographic among social networks.”  There are currently 39 million people aged 65 and older using Facebook, Twitter, and Skype, making them the fastest growing age demographic on these sites.